Get your week back.

Your business runs through you. We build the AI that runs the routine, so your week is yours again.

Book a free callHow it works
AI can give you back your time.

Every tool began as a dream.

Yours is simple. The business runs without you, and you do the work you started it for.

  • Your inbox answers itself.

    Replies, follow-ups and bookings go out in your voice. You approve what matters.

  • Your team stops waiting for you.

    What you know is written down. Decisions move without a call to you.

  • Your evenings come back.

    The routine runs after hours. You do not.

A notebook sketch of an hourglass and a clock escapement, sand slipping out through small cracks.

Where your week goes.

You work 50 hours a week. Most of them go to work that should not need you.

  1. You are the switchboard.

    Every question waits for you. So does the business.

  2. The knowledge is in your head.

    Prices, processes and decisions live in your memory. When you stop, the work stops.

  3. The tools do not connect.

    You pay for eight tools. You still copy and paste between them.

  4. Only you can see the direction.

    Your team works hard on the wrong things. You fix it at night.

Hand some of it over.

  1. This is a founder’s week of 50 hours. Most of it is routine.
  2. Choose the work to give to an agent.
  3. See the hours return to you.

15 of 50 hours on the work only you can do

MonInboxInboxYoursYoursThe numbersOnboardingMarketingYoursFollow-upsCompanies
TueInboxInboxYoursOnboardingCompaniesCompaniesYoursMarketingFollow-upsYours
WedInboxYoursYoursMarketingMarketingOnboardingCompaniesYoursFollow-upsInbox
ThuInboxInboxYoursCompaniesOnboardingYoursMarketingThe numbersYoursFollow-ups
FriInboxYoursThe numbersCompaniesCompaniesOnboardingMarketingYoursYoursFollow-ups
An illustrative week. We map your real one in the first session.

Hand to an agent:

Nothing handed over yet.

We take these four off your desk in three months.

From the dream to the tool.

George builds in this order, with you and your leaders.

  1. A notebook sketch of a compass rose and a map with a path to a rising sun.

    Direction

    We agree where the business goes. Every later step points there.

  2. An engraving of a library in cross-section.

    Knowledge

    What is in your head goes into a system your team can use.

  3. A blueprint of channels and valves carrying water to several basins.

    Flows and agents

    We redraw how the work moves. Agents run it, and each agent has an owner.

  4. A fine line drawing of an orrery.

    Ownership

    Your team runs it and makes it better. You get your week back.

Three months. Then it is yours.

  1. 1

    Draw

    Your direction, and a map of how the business runs.

  2. 2

    Make

    Your knowledge written down, the flows redrawn, the first agents built with your team.

  3. 3

    Own

    Your team runs it. We step back and stay on call.

Who we work with.

  • Wellness and community brands

    Where the founder’s care is the product.

  • Founders of several companies

    One mind, many businesses. Each one waits its turn.

  • Teams with AI, and no system

    Eight tools and clever prompts. Nothing connects.

A wellness brand in Brussels had 90% member engagement. Every decision went through its founder. We drew the direction, wrote down how the brand ran and redrew the flows. Then we built the agents. The team runs them now.

The founder is back in the studio.

George Whitelaw

Founder of Dream It Labs. Strategy and fractional CTO, based in Lisbon.

George leads every engagement himself. He has built AI products for 16 years and run them in production. A small team of developers and domain experts works with him.

16years in AI, building products people use.

  1. 2011

    MSc System Software Engineering, UCL, with distinction.

  2. 2012

    Turned down Google to co-found a visual AI company. €2m+ raised, millions of shoppers served.

  3. 2023

    Liaise.me: email agents a year ahead of the market. 40+ minutes back a day.

  4. 2025

    Mozaic: an AI-run community for 5k+ members. It does the work of one to two full-time roles.

  5. 2026

    Sky.money: AI tooling for a governance team.

Ways to start.

€950

Strategy session

One hour with George on your direction and your week.

from €24k

Three months

Draw, make, own. Direction, knowledge, flows and agents. Then your team takes it over.

Monthly

Fractional CTO

George and his team stay on call as your agents grow.

Book a free call

20 minutes with George. You leave with the first three things to hand over.

Before we begin.

Do we need to change our tools?

No. We connect the tools you have. We add a new tool only when an old one is the problem.

How do we keep control?

Nothing sends, pays or promises without a yes from your team. Each agent has an owner and a budget. We record every action.

How do we measure the return?

In hours. We count your routine hours at the start. We count them again at handover.

What stays with us?

All of it: the knowledge, the flows, the agents and the playbooks. Your team owns and runs them.

Dream it. Get it.

Book a free 20-minute call with George. Tell him the work you dream would run without you.

Prefer email? george@dreamitget.it